Why choose Real?
If you are motivated to build your own business, you are independent, self-driven and comfortable working online, and you’d like to keep more of your commission while also accessing free, best-in-class technology tools and great support, then Real is the brokerage you’re looking for.
While traditional brokerages take a large portion of your commission and discount brokerages often skimp on support and charge hidden fees, Real provides a larger commission split (85%, with the ability to earn 100% for the remainder of the year after reaching an annual cap) and no hidden fees.
Real can offer top-tier support and the industry’s leading splits because we operate with limited overhead. We are not a franchise so there are no franchise fees, and we use technology and data to automate and optimize backend processes.
Through an innovative platform, agents have the power to grow their own brand, make their own schedules and work from anywhere, anytime. The platform itself gives agents access to transaction documents, generate and manage their own commission documents, the latest listings, dedicated support and even the ability to build a beautiful, custom website with just a few clicks.
How does Real work?
Your job is to generate leads and promote the interest of your clients. Real’s job is to support you by providing the tools you need to do so, while returning high splits to you to maximize your earnings. Real does this using mobile technology tools to help you build your brand, manage deals and get support—directly through your laptop or mobile device.
Real’s smart technology platform allows agents to manage the transaction process online from beginning to end. It also includes your own, branded IDX-integrated app and website for listing search, client communication, support and more. The Real Design Center delivers the customizable marketing templates you need, and Chime CRM is available for a steep discount.
When you join Real, you also join a supportive community of hundreds of agents throughout the U.S. and Canada who interact daily in Real’s mobile app as well as on Workplace.
And Real provides support staff and broker assistance to help answer any questions you may have. Work in your own home, on your own time, with a full staff behind you.
How long do I have to reach the cap?
Caps are on a 12-month period based on your anniversary date. If you joined today, your anniversary date will be the first day of the following month and will run for 12 consecutive months thereafter.
What fees do I pay?
There is no monthly fee or transaction fee before you cap. There is a $249 startup fee ($249 CAD) and a $750 annual brokerage fee, which is deducted from your first three transactions.
After you reach your annual cap, you receive 100% commission minus a $285 per transaction fee for sales ($275 CAD) or $125 per lease. After reaching Elite Agent status, the transaction fee drops to $129. A $30 BEOP fee, which covers broker review, E&O (professional liability) insurance, and processing will be assessed on every transaction the company processes.
You are responsible for joining and paying for your membership to a local board of Realtors and MLS. Additionally, agents can choose to opt-in to Chime, a third-party CRM, at a discounted rate of $40/month.
What if I need support?
Real has a dedicated support team to help with whatever you need. The team includes transaction specialists, board and MLS experts, tech support and brokers for compliance questions and more. And you can reach out to them directly through the app.
What marketing help do I get?
Real has a dedicated marketing portal with customizable resources that allow you to incorporate your MLS information, headshot, contact info, and more! Powered by Breakthrough Broker, you’ll have the ability to create digital and print assets and arrange for printing and shipping directly through the interface.
Interested agents can sign up for Chime, a leading CRM solution to help agents attract and manage leads, at a significant discount. For the low Real price, agents can access AI Assistant and Power Dialing for a total of $40/month—a savings of more than $200 per month off the retail price!
We also have a partnership with BuildASign and Oakley Signs to take care of your marketing needs as well. Also, agents can opt to get pre-qualified buyer leads from our partner OpCity. There is no upfront cost, but OpCity takes a 30-35% split on closed transactions generated from the leads, on top of Real's 15%.
Does Real provide training?
Real offers multiple live training and education opportunities each week with top brokers, agents and coaches. Every live class is recorded and stored in our extensive video training library, giving agents the ability to self-train 24/7. We also offer state-specific contract training as well as in person training from time to time.
We also have a partnership with The CE Shop, a comprehensive portal with all the materials you need to complete your required continuing education courses online. Real agents receive regular discounts for materials they need to stay in compliance.